Stop Overlooking the Value of your Handmade Products

Elena Mavridi with Helen and Paris Handmade featured by Kristina Nicole

Far too often I watch you undervalue yourself, your skill, the products you create and the handmade industry. It’s time you understand your value, the value of your handmade products and why consumers love, respect, and support the work you do.

Handmade is a life force of its own in the world of small business, because handmade in itself is the truest form of authenticity.

Elena Mavridi with Helen + Paris featured handmade business with by Kristina Nicole Image by Elena Mavridi via Helen + Paris

When you create your products, you leave a part of yourself in them. Whether it be your passion, skill set or beliefs, you create with intention and purpose. You take pride in the work you do. You scrutinize over every detail and constantly work to improve. Somewhere along your journey you lost site of the value all of this brings to consumers.

You are meant to be seen, the products you create are meant to be seen in their imperfect form. A consumer shift is already happening. A movement towards connection and shared experience. Consumers are growing more suspicious of businesses, and for good reason. They question motives, and are increasingly becoming more aware of intent. You need to understand consumer trends and the value consumers put on trust, human interaction, and personal brands.

The beauty in handmade is the love and respect consumers have for the imperfections, this includes yours. They embrace imperfections because they are real. Now sure, you will get an asshole here and there that will pick you and your products apart but truth be told… They aren’t your people and they don’t value handmade.

“To banish imperfection is to destroy expression, to check exertion, to paralyze vitality” – John Ruskin

Connection through authenticity is the reason sellers and consumers value handmade over manufactured products and why you should be a personal brand for the products you literally put yourself into.

Elena Mavridi with Helen and Paris handmade and featured by Kristina NicoleImage by Elena Mavridi via Helen + Paris

Handmade products are strongly associated with the person who makes them and one of their most valuable selling points is that they’re personal and unique. The uniqueness of every product resembles real life. The imperfections are an indication that a person’s energy, time, and passion went into the work. Handmade shows the signs of human touch. 

“When you buy something made by a person, there is something special there, and you do feel it. The consciousness with which a thing is made is often more important than the thing itself.” – J. Donald Walters 

Every product you create is unique. There are subtle differences, but no two items are alike. Variations in color, shading, texture, shape and grain are existing in every handmade item. In a sea of sameness consumers are tiring of generic products and place value on things that will set them apart. They are searching for products that are just as unique as they are and brands they can relate to.

Anne Londez with Anne Londez Glass handmade featured by Kristina NicoleImage by Anne Londez via Anne Londez Glass

Handmade establishes a connection not only between you as a creator and your work but it is satisfying human connection and the belief of something better. Connection is why we are here. Connection is lost when items are manufactured. Products become machine made perfection, losing all natural and human elements and with this any authentic connection.

Handmade comes from a place of love and is thoughtful. When I create a product intended for newlyweds I imagine their story and wonder how they found each other. I think about their special day and how they are about to start a new chapter of their lives. I think about the customer who probably spent hours scrolling through product after product looking for that perfect gift to express how much love they have for the couple. When I buy handmade I envision the passion the creator has for the work they do. I picture them carefully selecting the best materials and agonizing over the tiniest details because they value their craft and their commitment to their customers.

As makers, we contribute to our customers lives and they do the same for us. Not only do we connect with them, we help them create connection with the ones they love.

Helen and Paris with Elena Mavridi handmade products featured by Kristina NicoleImage by Elena Mavridi via Helen + Paris

Consumers want to be able to express their individuality. You have a voice as a seller to express your individuality through your skill, culture, tradition, values, and beliefs. Custom work allows for the consumer to feel like they have a voice in the final product. Their purchase reflects their individuality. 

Consumers are worried about the state of the world and want to make a difference. When consumers support handmade they are supporting a belief in making the world better. Work done by hand takes less energy and is more environmentally sustainable. Buying handmade creates jobs and puts more back into the community. As technology has made it possible to replace skilled workers consumers feel it’s important to keep the tradition of skilled work alive. 

Anne Londez with Anne Londez Glass- Handmade featured by Kristina NicoleImage by Anne Londez via Anne Londez Glass

Handmade provides a better sensory experience. Consumers place value on their overall experience so you should increasingly care about the quality of your products and the way you show up. Every interaction with your business counts as an opportunity to create a memorable experience. Consumers crave transparency so you need to pull back the curtain and let them in on who you are and how you do business. Give them a peek into your life and a behind the scenes look at your process. The goal is to make them feel good and create an experience they want to share and be a part of time and time again.

“There are two ways to influence human behavior: you can manipulated it or you can inspire it.” – Simon Sinek 

Image by Elena Mavridi via Helen + Paris

Handmade products have a story behind them. Their existence originates from purpose and inspiration. Who doesn’t love a great story? The most powerful decision you can make is to stop hiding behind your products and share your story. Carefully craft your brand around who you are, what you value and believe. Then link that with what you create. Inspiring is a memorable way to build connection and establish loyal customers.

XOXO, Kristina Nicole 






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My hope is to inspire others to live a life and build a business that inspires them so that together we can change our industry by creating trust and loyalty in a world where kindness has become the exception.

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